Build wealth with purpose and power. Learn how the Ruler archetype channels ambition into empire — and how to avoid burnout or control traps.

Strengths & Gifts:

• One of your true gifts is creating an empire where everyone thrives. You are a natural and passionate leader people want to follow, giving you the prestige and reputation you desire.

• You thrive on creating, innovating and building something of lasting value and you love empowering people and enriching the lives of others through your business. This drive makes you an unstoppable, passionate force for making a big impact and significant income.

• You are incredibly decisive and continually challenge yourself to achieve higher financial goals which allows you to feel safe and protected from danger by accumulating financial resources.

Challenges & Shadows:

• While outwardly admired for your successes, the danger is in measuring your inner sense of value by your bank balance. You fear losing control of your money, power and identity.

• You hide feeling not good enough behind over achieving, ambition and a quest for more. You believe what you’re creating now will bring you happiness in the future, often driving you to overwork.

• You have a tendency to always be chasing a moving money target and that can lead to never feeling there’s enough money.

Want to Go Deeper?

As you build strategy and legacy, “Tariffs & Women-Owned Business Impact” shows how external systems influence empowered decision-making — especially for high-achieving women.

If you're drawn to both structure and rebellion, the Maverick archetype offers a playbook for risk-taking with intention.